Campaign Communication and Political Marketing
Download or Read eBook Campaign Communication and Political Marketing PDF written by Philippe J. Maarek and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle.
| Author | : Philippe J. Maarek |
| Publisher | : John Wiley & Sons |
| Total Pages | : 294 |
| Release | : 2011-03-21 |
| ISBN-10 | : 9781444340693 |
| ISBN-13 | : 1444340697 |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Campaign Communication and Political Marketing by : Philippe J. Maarek
Book excerpt: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
