Case Studies in Management and Business (Volume 4) (UUM Press)

Download or Read eBook Case Studies in Management and Business (Volume 4) (UUM Press) PDF written by Soon Jan Jan and published by UUM Press. This book was released on 2018-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle.
Case Studies in Management and Business (Volume 4) (UUM Press)
Author :
Publisher : UUM Press
Total Pages : 122
Release :
ISBN-10 : 9789672210054
ISBN-13 : 9672210051
Rating : 4/5 (54 Downloads)

Book Synopsis Case Studies in Management and Business (Volume 4) (UUM Press) by : Soon Jan Jan

Book excerpt: This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publication of its three predecessors, the current Volume 4 selects and includes the best Malaysian case studies in the broad areas of management, economics and marketing. It is IMBRe’s aspiration to encourage both academics and students to embrace the case-study approach as an effective pedagogical tool. The cases are designed and written by academics to be used for both undergraduate and postgraduate courses, in which the academics themselves, more often than not, serve as instructors. Although each case is written specifically to cater for a particular course, it can be adapted for other related courses.


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