Cases in Health Care Marketing
Download or Read eBook Cases in Health Care Marketing PDF written by John L. Fortenberry Jr. and published by Jones & Bartlett Publishers. This book was released on 2010-02-26 with total page 253 pages. Available in PDF, EPUB and Kindle.
| Author | : John L. Fortenberry Jr. |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 253 |
| Release | : 2010-02-26 |
| ISBN-10 | : 9781449656058 |
| ISBN-13 | : 1449656056 |
| Rating | : 4/5 (58 Downloads) |
Book Synopsis Cases in Health Care Marketing by : John L. Fortenberry Jr.
Book excerpt: Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
