Changing Market Relationships in the Internet Age
Download or Read eBook Changing Market Relationships in the Internet Age PDF written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle.
| Author | : Jean-Jacques Lambin |
| Publisher | : Presses univ. de Louvain |
| Total Pages | : 198 |
| Release | : 2013-04-03 |
| ISBN-10 | : 2874631191 |
| ISBN-13 | : 9782874631191 |
| Rating | : 4/5 (91 Downloads) |
Book Synopsis Changing Market Relationships in the Internet Age by : Jean-Jacques Lambin
Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
