Chasing Digital Excellence

Book excerpt: Digital Strategies To Grow Your Business AND Outperform Your Competition WITHOUT Big Budgets Or Expensive Agencies by German Bestselling Author Peter Wilfahrt Have you been struggling with selling your products online? Did you experience a situation where you were afraid to invest in your online marketing knowing that you have burnt the last budget with good intention but bad execution? Let me take you on the journey. This book provides practical and execution-able checklists from start to finish. If your product will help someone, you're doing a disservice by not offering your help. Put the power to get help in their hands instead of making the decision for them. No matter your background, Chasing Digital Excellence will walk you through every aspect of your eCommerce business. Exact steps to optimize your production, supply chain, establish your brand and how to win loyal customers. But first, let me tell you that every entrepreneur, small business, retailer and company is facing the exact same challenge: How Can I And My Business Survive Digitization? If you've been in business for some time, you've seen it all. Sneaky salesmen trying to sell their software, blueprints, seminars and more. Unfortunately, there is no shortcut and the truth is that there are many different search systems where you customers engage. Don't rely on Google alone, success there might already be lost tomorrow. Instead focus on the events that TRIGGER your customer to BUY and satisfy their NEED. I'll checklists and tactics how to bring this to life in my book Chasing Digital Excellence.