Choice-Based Conjoint Analysis
Download or Read eBook Choice-Based Conjoint Analysis PDF written by Damaraju Raghavarao and published by CRC Press. This book was released on 2010-08-03 with total page 190 pages. Available in PDF, EPUB and Kindle.
| Author | : Damaraju Raghavarao |
| Publisher | : CRC Press |
| Total Pages | : 190 |
| Release | : 2010-08-03 |
| ISBN-10 | : 9781420099973 |
| ISBN-13 | : 1420099973 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis Choice-Based Conjoint Analysis by : Damaraju Raghavarao
Book excerpt: Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
