CIM Coursebook 03/04 Marketing Communications
Author | : Graham Hughes |
Publisher | : Routledge |
Total Pages | : 228 |
Release | : 2003 |
ISBN-10 | : 9780750659598 |
ISBN-13 | : 0750659599 |
Rating | : 4/5 (98 Downloads) |
Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.