CIM Coursebook 07/08 Strategic Marketing in Practice
Download or Read eBook CIM Coursebook 07/08 Strategic Marketing in Practice PDF written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 346 pages. Available in PDF, EPUB and Kindle.
| Author | : Ashok Ranchhod |
| Publisher | : Routledge |
| Total Pages | : 346 |
| Release | : 2012-09-10 |
| ISBN-10 | : 9781136419911 |
| ISBN-13 | : 1136419918 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis CIM Coursebook 07/08 Strategic Marketing in Practice by : Ashok Ranchhod
Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
