CIM Coursebook Strategic Marketing Decisions
Download or Read eBook CIM Coursebook Strategic Marketing Decisions PDF written by Isobel Doole and published by Routledge. This book was released on 2012-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle.
| Author | : Isobel Doole |
| Publisher | : Routledge |
| Total Pages | : 320 |
| Release | : 2012-05-23 |
| ISBN-10 | : 9781136419355 |
| ISBN-13 | : 1136419357 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis CIM Coursebook Strategic Marketing Decisions by : Isobel Doole
Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
