Cognitive Interviewing

Download or Read eBook Cognitive Interviewing PDF written by Gordon B. Willis and published by SAGE Publications, Incorporated. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle.

Author	: Gordon B. Willis
Publisher	: SAGE Publications, Incorporated
Total Pages	: 356
Release	: 2005
ISBN-10	: UCSC:32106017744381
ISBN-13	:
Rating	: 4/5 (81 Downloads)

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Book Synopsis Cognitive Interviewing by : Gordon B. Willis

Book excerpt: The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview.

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Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty ye