Explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective. This boo

Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains th

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming

International business and globalization requires governments to operate in a context different than before, which is to integrate other participants of diploma