Commercial Nationalism
Download or Read eBook Commercial Nationalism PDF written by Zala Volcic and published by Springer. This book was released on 2016-02-03 with total page 244 pages. Available in PDF, EPUB and Kindle.
| Author | : Zala Volcic |
| Publisher | : Springer |
| Total Pages | : 244 |
| Release | : 2016-02-03 |
| ISBN-10 | : 9781137500991 |
| ISBN-13 | : 1137500999 |
| Rating | : 4/5 (91 Downloads) |
Book Synopsis Commercial Nationalism by : Zala Volcic
Book excerpt: This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
