Communicating Endangered Species

Book excerpt: Communicating Endangered Species: Extinction, News, and Public Policy is a multidisciplinary environmental communication book that takes a distinctive approach by connecting how media and culture depict and explain endangered species with how policymakers and natural resource managers can or do respond to these challenges in practical terms. Extinction isn’t new. However, the pace of extinction is accelerating globally. The International Union for Conservation of Nature classifies more than 26,000 species as threatened. The causes are many, including climate change, overdevelopment, human exploitation, disease, overhunting, habitat destruction, and predators. The willingness and the ability of ordinary people, governments, scientists, nongovernmental organizations, and businesses to slow this deeply disturbing acceleration are uncertain. Meanwhile, researchers around the world are laboring to better understand and communicate the possibility and implications of extinctions and to discover effective tools and public policies to combat the threats to species survival. This book presents a history of news coverage of endangered species around the world, examining how and why journalists and other communicators wrote what they did, how attitudes have changed, and why they have changed. It draws on the latest research by chapter authors who are a mix of social scientists, communication experts, and natural scientists. Each chapter includes a mass media and/or cultural aspect. This book will be essential reading for students, natural resource managers, government officials, environmental activists, and academics interested in conservation and biodiversity, environmental communication and journalism, and public policy.