"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies