This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept

Strategic planning outlines the path between the current status of the business and the desired status. It requires the business to identify its objectives and

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a cl