Consumer Behavior in Digital Age

Download or Read eBook Consumer Behavior in Digital Age PDF written by Dr. VVLN Sastry and published by Idea Publishing. This book was released on 2019-07-01 with total page 145 pages. Available in PDF, EPUB and Kindle.
Consumer Behavior in Digital Age
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Publisher : Idea Publishing
Total Pages : 145
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Book Synopsis Consumer Behavior in Digital Age by : Dr. VVLN Sastry

Book excerpt: This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.


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