Related Books

Consumer Behaviour International Edition 1/e
Language: en
Pages: 2341
Authors: David Mothersbaugh
Categories: Business & Economics
Type: BOOK - Published: 2023-09-01 - Publisher: McGraw Hill

DOWNLOAD EBOOK

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer beh
Consumer Behavior and Insights
Language: en
Pages: 592
Authors: Diane Phillips
Categories: Consumer behavior
Type: BOOK - Published: 2020 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
Young Consumer Behaviour
Language: en
Pages: 666
Authors: Ayantunji Gbadamosi
Categories: Business & Economics
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

DOWNLOAD EBOOK

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if
Emotion and Reason in Consumer Behavior
Language: en
Pages: 182
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

DOWNLOAD EBOOK

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade
Consumer Behaviour PDF eBook
Language: en
Pages: 733
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition