Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This boo

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont