Corporate and Organizational Identities
Download or Read eBook Corporate and Organizational Identities PDF written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 226 pages. Available in PDF, EPUB and Kindle.
| Author | : Bertrand Moingeon |
| Publisher | : Routledge |
| Total Pages | : 226 |
| Release | : 2002-07-18 |
| ISBN-10 | : 9781134460144 |
| ISBN-13 | : 1134460147 |
| Rating | : 4/5 (44 Downloads) |
Book Synopsis Corporate and Organizational Identities by : Bertrand Moingeon
Book excerpt: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
