Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its

Private History in Public examines history exhibits in small community museums and non-museum settings like bars, churches, and barbershops and argues that thes

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi