Cosmopolitan Rurality, Depopulation, and Entrepreneurial Ecosystems in 21st-century Japan

Book excerpt: "A combination of individual and institutional entrepreneurial activities is changing the social and geographical landscape of rural Japan and reinventing that space as one that blends perceptions and experiences of the urban and rural, cosmopolitan and rustic. While there has been considerable research on rural Japan and numerous studies that focus on entrepreneurs, only limited attention has been paid to the intersection of entrepreneurial activities in rural Japan and the ways in which entrepreneurs more generally are contributing to the re-formation of rural space and place. This ethnographic study develops the concept of cosmopolitan rurality as a social and geographical space that cannot be characterized as either urban or rural nor as specifically cosmopolitan or rustic. In the "rural" Japan of the early twenty-first, as in many other parts of the industrial world, we see the emergence of a new type of social context forming a hybrid space of neo-rurality that brings together people and ideas reflecting local, national, and global frames of experience. One of the key drivers behind this hybrid space is expressed in entrepreneurial activities by locals to generate an entrepreneurial ecosystem that it is hoped can attract new people and ideas while retaining ideational and geographical elements associated with traditional values and spaces. Cosmopolitan Rurality, Depopulation, and Entrepreneurial Ecosystems in 21st-Century Japan is an important book for Asian studies, rural studies, anthropology, and the study of entrepreneurialism"--