Creating Images and the Psychology of Marketing Communication
Download or Read eBook Creating Images and the Psychology of Marketing Communication PDF written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle.
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 442 |
| Release | : 2006-08-15 |
| ISBN-10 | : 9781135606640 |
| ISBN-13 | : 1135606641 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle
Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
