Cross-cultural research is now an undeniable part of mainstream psychology and has had a major impact on conceptual models of human behavior. Although it is tru

Without ethnography, cross-cultural comparison would not be possible. But without cross-cultural comparison, we would know nothing of what may be universal or v

This is an integrated introduction to methods, research design, and data analysis tailored to the challenges of cross-cultural research.

Intended to bridge the gap between the latest methodological developments and cross-cultural research, this interdisciplinary resource presents the latest strat

`A sound guide through the complexities of cross-cultural research, written by an international team of first-rate scholars' - Harry C Triandis, University of I