Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic a

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Des

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. T