Amidst a wealth of products and services, customers are hearing one message more consistently than ever before: "Buy from us...or not...your business isn't that

This text introduces a programme to aid with customer retention and business growth. There are tactics for consistently exceeding customer expectations through

A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This prag

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes