"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationshi

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

"This book provides an analysis and introduction on the concept of combining the areas of semantic web and web mining, emphasizing semantics in technologies, re

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior