Customer Retention in the Automotive Industry

Download or Read eBook Customer Retention in the Automotive Industry PDF written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle.
Customer Retention in the Automotive Industry
Author :
Publisher : Springer Science & Business Media
Total Pages : 369
Release :
ISBN-10 : 9783322845092
ISBN-13 : 3322845095
Rating : 4/5 (92 Downloads)

Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson

Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.


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