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This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples fr
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International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirica
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The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentral
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This volume examines the effects of the decolonization of communication studies. It shows that the discipline has undergone a rapid paradigm shift since the lau
Intercultural Marketing
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With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the wo