Understanding Consumer Decision Making

Download or Read eBook Understanding Consumer Decision Making PDF written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle.
Understanding Consumer Decision Making
Author :
Publisher : Psychology Press
Total Pages : 463
Release :
ISBN-10 : 9781135693169
ISBN-13 : 1135693161
Rating : 4/5 (69 Downloads)

Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.


Understanding Consumer Decision Making Related Books

Understanding Consumer Decision Making
Language: en
Pages: 463
Authors: Thomas J. Reynolds
Categories: Business & Economics
Type: BOOK - Published: 2001-05 - Publisher: Psychology Press

DOWNLOAD EBOOK

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res
Decision-making for Consumers
Language: en
Pages: 394
Authors: E. Scott Maynes
Categories: Business & Economics
Type: BOOK - Published: 1976 - Publisher: MacMillan Publishing Company

DOWNLOAD EBOOK

The Cambridge Handbook of Consumer Psychology
Language: en
Pages: 873
Authors: Cait Lamberton
Categories: Psychology
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Consumer Behavior and Marketing Action
Language: en
Pages: 824
Authors: Henry Assael
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: South Western Educational Publishing

DOWNLOAD EBOOK

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition i
Disciplined Entrepreneurship
Language: en
Pages: 288
Authors: Bill Aulet
Categories: Business & Economics
Type: BOOK - Published: 2013-08-12 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, b