Understanding Consumer Decision Making
Download or Read eBook Understanding Consumer Decision Making PDF written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle.
Author | : Thomas J. Reynolds |
Publisher | : Psychology Press |
Total Pages | : 463 |
Release | : 2001-05 |
ISBN-10 | : 9781135693169 |
ISBN-13 | : 1135693161 |
Rating | : 4/5 (69 Downloads) |
Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds
Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.