Desegregating the Dollar

Download or Read eBook Desegregating the Dollar PDF written by Robert E. Weems and published by NYU Press. This book was released on 1998-02 with total page 206 pages. Available in PDF, EPUB and Kindle.
Desegregating the Dollar
Author :
Publisher : NYU Press
Total Pages : 206
Release :
ISBN-10 : 9780814792902
ISBN-13 : 0814792901
Rating : 4/5 (02 Downloads)

Book Synopsis Desegregating the Dollar by : Robert E. Weems

Book excerpt: Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.


Desegregating the Dollar Related Books

Desegregating the Dollar
Language: en
Pages: 206
Authors: Robert E. Weems
Categories: Business & Economics
Type: BOOK - Published: 1998-02 - Publisher: NYU Press

DOWNLOAD EBOOK

Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have
Department Stores and the Black Freedom Movement
Language: en
Pages: 329
Authors: Traci Parker
Categories: Social Science
Type: BOOK - Published: 2019-02-06 - Publisher: UNC Press Books

DOWNLOAD EBOOK

In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our underst
Madison Avenue and the Color Line
Language: en
Pages: 332
Authors: Jason Chambers
Categories: Business & Economics
Type: BOOK - Published: 2009-05-22 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color
The Color of Law: A Forgotten History of How Our Government Segregated America
Language: en
Pages: 243
Authors: Richard Rothstein
Categories: Social Science
Type: BOOK - Published: 2017-05-02 - Publisher: Liveright Publishing

DOWNLOAD EBOOK

New York Times Bestseller • Notable Book of the Year • Editors' Choice Selection One of Bill Gates’ “Amazing Books” of the Year One of Publishers Week
Business in Black and White
Language: en
Pages: 325
Authors: Robert E. Weems
Categories: History
Type: BOOK - Published: 2009-02-01 - Publisher: NYU Press

DOWNLOAD EBOOK

Business in Black and White provides a panoramic discussion of various initiatives that American presidents have supported to promote black business development