Designing Health Messages

Download or Read eBook Designing Health Messages PDF written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle.

Author	: Edward W. Maibach
Publisher	: SAGE
Total Pages	: 324
Release	: 1995-02-10
ISBN-10	: 0803953984
ISBN-13	: 9780803953987
Rating	: 4/5 (84 Downloads)

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Book Synopsis Designing Health Messages by : Edward W. Maibach

Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

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The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Pa