'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A

This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating c

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing