Development Communication
Download or Read eBook Development Communication PDF written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 256 pages. Available in PDF, EPUB and Kindle.
| Author | : Thomas L. McPhail |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2009-03-30 |
| ISBN-10 | : 1444310739 |
| ISBN-13 | : 9781444310733 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis Development Communication by : Thomas L. McPhail
Book excerpt: In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
