Digital Marketing
Download or Read eBook Digital Marketing PDF written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle.
| Author | : Dave Chaffey |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 727 |
| Release | : 2012-10-12 |
| ISBN-10 | : 9780273746225 |
| ISBN-13 | : 0273746227 |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis Digital Marketing by : Dave Chaffey
Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
