New York Times columnist, Thomas Friedman declared the modern age in which we live as the ’age of distraction’ in 2006. The basis of his argument was that t

The short lifetime of digital technologies means that generational identities are difficult to establish around any particular technologies let alone around mor

Across the life course, new forms of community, ways of keeping in contact, and practices for engaging in work, healthcare, retail, learning and leisure are evo

The ebook edition of this title is Open Access and freely available to read online. Filling a gap between classic discussions on everyday media use and recent s

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve