Does Marketing Need Reform?

Download or Read eBook Does Marketing Need Reform? PDF written by Jagdish N Sheth and published by Routledge. This book was released on 2015-01-28 with total page 361 pages. Available in PDF, EPUB and Kindle.
Does Marketing Need Reform?
Author :
Publisher : Routledge
Total Pages : 361
Release :
ISBN-10 : 9781317472889
ISBN-13 : 1317472888
Rating : 4/5 (89 Downloads)

Book Synopsis Does Marketing Need Reform? by : Jagdish N Sheth

Book excerpt: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.


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