Drive Impact - Reshaping the Influential Mindset

Book excerpt: Get Out Of Your Head, And Start Living In The Present. No matter how niche your product or positioning, the most efficient way to grow your brand is by using your marketing efforts to reach your entire market. Creating the right mindset to succeed is crucial to your success. Become a better leader. Pretty much every business visionary at one point is crude and powerless at the hour of start. You can’t compete head-to-head against the Goliaths dominating entire oceans but, by finding a swimming pool that’s big enough, you can make a difference and stand out. Small brands have to work much, much harder to retain and attract customers. This means that big brands have a 16x multiplier for every dollar they spend on advertising. It may not seem fair, but it’s the harsh truth. This book is all about creating a motivational and positive mindset for going after what you want in life with some helpful suggestions provided along the way to scale your business. You will have the chance to assess your own entrepreneurial abilities after you have investigated the attributes of an effective plan.