Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to

This chapter aims to contribute to the extant literature on Affiliate Marketing through promoting a better understanding of how differences in cultures and envi

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-pow