Dror Dreams

Book excerpt: Dror Benshetrit's massively successful design for brands like Tumi, Rosenthal, and Cappellini and his next phase of visionary large-scale projects are now assembled in this debut monograph. Since 2002, Dror Benshetrit has developed an interdisciplinary practice specializing in truly innovative design projects. His multifaceted approach to design at wildly varying scales and concepts encompass product design, interior design, graphic design, and architecture. In this survey of Dror Benshetrit's first fifteen years of practice, readers are introduced to an ingenious design practice that started with household objects and furniture, to a collaborator with top brands such as Tumi, Rosenthal, Cappellini, and Bentley, and has since evolved into a visionary architecture office. Dror Dreams showcases the evolution of the designer's work, reflecting the diversification of his practice over time and the profound results that stem from its holistic approach. Told in his own approachable voice, charting his path from impassioned novice to ambitious ideator, Dror shares the conceptual origins and process behind his projects, as well as marking successes, failures, and conclusions. Dror seeks to communicate the value of creativity without limitation, promote the importance of collaboration, and through example inspire tomorrow's designers to dream big.