Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Download or Read eBook Dynamics of Competitive Advantage and Consumer Perception in Social Marketing PDF written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle.
| Author | : Kapoor, Avinash |
| Publisher | : IGI Global |
| Total Pages | : 429 |
| Release | : 2013-08-31 |
| ISBN-10 | : 9781466644311 |
| ISBN-13 | : 1466644311 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by : Kapoor, Avinash
Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
