Earth, Inc

Book excerpt: "In this book, Gregory Unruh introduces readers to the biosphere rules - nature-inspired principles that will transform a business from a resource depleter to a resource reuser, Reconfiguring the value chain as a value cycle, Unruh explains his five principles of sustainable business, modeled after the cyclical nature of the biosphere. Drawing on scientific evidence and the experiences of top global companies, Unruh shows how business and environmentalism are not only compatible but inherently similar." "This book presents an integrated sustainability strategy that can be leveraged across a company's product lines for profitable economies of scope and scale. Implementation leads a company inexorably toward embedded sustainability, a state in which sustainability is internalized in a company's products and disappears as a managerial concern. Showcasing the stories of successful innovators, Earth, Inc. proves that applying the biosphere rules isn't a costly sacrifice but an incredible business opportunity." --Book Jacket.