This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. W

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing

This bold and important new book presents current and emerging thinking on the social dimensions of climate change. Using clear language and powerful examples,

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationshi