Electronic Commerce Relationships

Book excerpt: "This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any e-commerce system. Start by understanding the key elements of trust in e-commerce - certainty, confidentiality, and privacy - and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for e-commerce risk mitigation, trust, control, audit, and security - along with specific recommendations and processes you can implement now."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved