Elite China
Download or Read eBook Elite China PDF written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle.
| Author | : Pierre Xiao Lu |
| Publisher | : John Wiley & Sons |
| Total Pages | : 203 |
| Release | : 2011-12-27 |
| ISBN-10 | : 9781118179215 |
| ISBN-13 | : 1118179218 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Elite China by : Pierre Xiao Lu
Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
