Engage Customers with User-Generated Content-Legally!

Book excerpt: Content is King. Not only does it draw traffic to your website, it can seriously help your SEO. According to recent studies, a web page with video content is 53 times more likely to attain a page one listing in a Google search. And where do you get all that content? From Users! But publishing user content is not without risks.Whether you are a business, marketer or lawyer, Engage Customers with User-Generated Content-Legally! gives you everything you need to know to reduce your legal risks of publishing user-generated content, including how to take advantage of legal "safe harbors" to avoid liability from copyright infringement and violations of other laws by users, drafting a strong Terms of Use for your sites and best practices for moderating user content.In this very practical book, you will learn:➢ The benefits and risks of publishing user-generated content➢ Step-by-step, how to get "safe harbor" immunity from copyright infringement under the Digital Millennium Copyright Act➢ How to get "safe harbor" immunity from defamation and other legal claims under the Communications Decency Act➢ How to create your own custom Terms of Use for your websites➢ Best practices for clearing rights in user-generated content➢ Moderation, and other risk reduction, best practicesEngage Customers with User-Generated Content-Legally! is the second book in The Legal Savvy(tm) Series from AnnieGirl Press(tm), developed by the former head of the domestic theatrical marketing legal division at Walt Disney Studios Motion Pictures to introduce readers to the basic laws related to promoting products and services and to provide practical and compact legal guides for complying with them.