Entrepreneurial Small Business

Download or Read eBook Entrepreneurial Small Business PDF written by Jerry Katz and published by McGraw-Hill. This book was released on 2008-01-01 with total page 673 pages. Available in PDF, EPUB and Kindle.
Entrepreneurial Small Business
Author :
Publisher : McGraw-Hill
Total Pages : 673
Release :
ISBN-10 : 0071288074
ISBN-13 : 9780071288071
Rating : 4/5 (74 Downloads)

Book Synopsis Entrepreneurial Small Business by : Jerry Katz

Book excerpt: "Entrepreneurial Small Business (ESB) " provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.


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