Essential Adwords

Book excerpt: Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI. If you're interested in learning about AdWords - There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible... This is the most important book you'll ever read! Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles... Just Pure, Real World Strategies - Without All The Fluff. If you're brand new to Google AdWords, Essential AdWords will get you started on the path to success - quickly and easily! If you're already up-and-running, Essential AdWords will help you instantly start saving money you didn't realize you were losing. It will show you how to invest your money on the things that matter most. What is covered in Essential AdWords: The Quick and Dirty Guide? Network Settings: Spend your money where it matters most (and the little-known Google network that can make or break your campaigns). Keywords: Know your customers better than they know themselves. Negative Keywords: Save money you didn't know you were wasting. Conversion Optimization: Secret strategies for maximum profit. Ads: Write the perfect ads and get noticed (by the right people). Unknown tricks Google definitely won't tell you. When you sit down with a "typical" AdWords book, it's clear to see the author is either holding his cards close to his chest, or seems to know very little about how to effectively use AdWords. Essential AdWords author, Kyle Sulerud, has held nothing back! He has fearlessly spilt-the-beans on the most effective ways of fine tuning your income streams using Google AdWords. Essential AdWords: The Quick and Dirty Guide is not only useful - you'll wonder how you went without it!