Ethical Practice of Social Media in Public Relations
Author | : Marcia W. DiStaso |
Publisher | : Routledge Research in Public R |
Total Pages | : 0 |
Release | : 2014 |
ISBN-10 | : 0415727537 |
ISBN-13 | : 9780415727532 |
Rating | : 4/5 (37 Downloads) |
Book excerpt: Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.