Fashion Marketing
Download or Read eBook Fashion Marketing PDF written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle.
| Author | : Tony Hines |
| Publisher | : Routledge |
| Total Pages | : 350 |
| Release | : 2007-02-07 |
| ISBN-10 | : 9781136403538 |
| ISBN-13 | : 1136403531 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis Fashion Marketing by : Tony Hines
Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
