Fashion Merchandising and Marketing
Download or Read eBook Fashion Merchandising and Marketing PDF written by Marian H. Jernigan and published by Prentice Hall. This book was released on 1990 with total page 618 pages. Available in PDF, EPUB and Kindle.
| Author | : Marian H. Jernigan |
| Publisher | : Prentice Hall |
| Total Pages | : 618 |
| Release | : 1990 |
| ISBN-10 | : WISC:89031882210 |
| ISBN-13 | : |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis Fashion Merchandising and Marketing by : Marian H. Jernigan
Book excerpt: Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
